Gamecheck is seeking to make independent checks of casino games a routine part of online gambling, targeting cloned and altered titles that can appear on real platforms. Launched in October 2024, the company works with game studios and operators to verify that games are genuine and to help providers protect their content.
“We looked at that and thought this is a structural integrity problem, and the industry doesn’t have an answer for it. So we built one,” Gamecheck says.
A verification mark for casinos
Game providers including Pragmatic Play, Evolution, NetEnt, Relax Gaming, Push Gaming, Blueprint Gaming and Spribe work with Gamecheck on unauthorised copies of their content. Operators such as Stake, 1xBet, William Hill, Betfred, BetVictor and BC.Game use the service to demonstrate that the games on their platforms are authentic.
The company’s Gamecheck SEAL is a trust mark intended to let players check a casino independently. Gamecheck first conducts checks, then compares results with confirmed versions supplied by its partnered providers. Operators must pass three months of checks without issues to qualify for the SEAL, and monitoring continues after certification.
Each certification has a unique profile ID and QR code. Players can scan it using the Gamecheck app to see the casino’s current verification status. Checks take place monthly, and Gamecheck says it will revoke certification immediately if fake games are found. The casino’s public profile is then updated with the label “Fake Games Detected”.
Monitoring across markets
Gamecheck says its system uses blockchain to store immutable, timestamped records of checks. Automated scanning supports monitoring at scale, while investigators and testers conduct further reviews where needed. The company has 200 employees operating internationally.
It reports having verified more than 82,000 casino brands, carried out over 670,000 random checks and processed more than 131,000 verification requests. Its monitoring has identified 12,000 fake games on tracked platforms.
The company identifies less regulated emerging markets as areas where fake games can be a particular concern. Latin America is a focus, with players using the app to check casinos. The UK is also a significant player market for Gamecheck, despite its established regulatory framework. Crypto casinos present another verification challenge, the company says, because digital assets and anonymity can complicate oversight and accountability.
Making checks an expectation
Gamecheck argues that operators without independent verification risk reputational harm if manipulated games are discovered, particularly if they cannot show what steps they took to protect players. It also says players are increasingly checking platforms before playing and reports more than 1M+ users of its app.
The company plans to expand into new markets, develop partnerships and build recognition of the SEAL. Its longer-term ambition is for game authenticity checks to become a baseline expectation, comparable to responsible gambling accreditation or ISO certification, rather than an optional distinction.
